BRAND VIDEO REVEAL

LAS VEGAS, Nevada – The West Coast Conference (WCC) introduced a new brand positioning and logo today. This brand launch is the result of months of collaborative work spearheaded by Legend Labs, a brand strategy firm.
 
“We began this process under the strong leadership and guidance of the West Coast Conference Presidents and Athletic Directors. They have a clear vision and mission for the future of the conference and its membership.” said WCC Commissioner Gloria Nevarez, “As a conference, we are committed to showcasing what the WCC has to offer on the national stage and this innovative direction and updated brand will help us achieve that endeavor.”
 
“We had an extremely aggressive time table and high expectations on both the process and the outcome,” said Brigham Young University President Kevin Worthen, “We are extremely impressed with the manner in which Gloria attacked this important task and couldn't be happier with the results as we continue to amplify our collective voices on the national level.”
 
The process began as the member schools and the Conference administration explored a refresh of the brand to better reflect the mission and goals of the Conference. The extensive brand survey led by Legend Labs included a diverse range of stakeholders: 

• Campus visits
• President interviews
• Athletic Director and staff interviews
• Media interviews
• Student Athlete focus groups
• Individual student athlete surveys

 
“Inclusion and collaboration were two important aspects in the branding process. We were able to do extensive surveying and gathered feedback from all of our important stakeholders around the league. With almost 600 student-athlete surveys received, we were both impressed and proud of how engaged the student-athletes were, providing us with strong direction,” added Nevarez, “The consistency of the feedback represents our shared values and culture. When you embark on this process you expect to be wrangling opinions far and wide into a central place. This process took half the time because the majority were very much aligned about positioning.”
 
The collaborative initiative shown throughout the brand refresh process reflects the commitment of the WCC as a national leader. The West Coast Conference and its members have made a commitment to continued growth and sustained basketball success via its Basketball Enhancement Plan enacted in 2018, along with unprecedented investment in enhanced facilities for student-athletes across all sports.
 
“We thoroughly enjoyed working on this project with the West Coast Conference,” said Jeff Hunt of Legend Labs, “After touring schools, and interviewing everyone from student athletes to athletic directors to school presidents, the attitude of this conference came into focus very quickly. We are beyond excited to help them share their story with the world and help them with a new, exciting, and aggressive direction.”

About the West Coast Conference
Formed in 1952, The West Coast Conference was and has evolved and grown to become a bold force in NCAA Division I intercollegiate athletics, nationally recognized for its competitiveness, energy and drive. Featuring 15 conference-sponsored sports: baseball, men's and women's basketball, women’s beach volleyball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, softball, men's and women's tennis and women's volleyball, the WCC has gained unstoppable momentum with student-athletes who are relentless in their pursuit of greatness. Fiercely dedicated and highly engaged both in the classroom and on the court, these exceptional people are known for their passion and rigor. Characterized by the stability of its membership, commitment to innovation and unique emphasis on combining excellence in athletics with excellence in academics, the WCC continues to set the bar for excellence in collegiate athletics. For more information, visit WCCsports.com and follow the West Coast Conference on Twitter @WCCsports
 
About Legend Labs
Legend Labs is a brand strategy firm helping organizations and individuals define, live, and protect their brands in a rapidly changing, digitally-driven world. In addition to its work with senior leaders of Fortune 500 companies, Legend Labs specializes in higher education with clients such as Johns Hopkins University, The University of Texas, The University of Utah, and University of Southern California, as well as sports organizations and athletes such as the PGA Tour, Indy Racing, PAC-12 Conference, Dustin Johnson, and many others. Legend Labs has offices in Austin, TX and New York, NY.