As originators of the Everyone Watches Women's Sports™ slogan and product line, TOGETHXR believes that everyone should read about women’s sports too!  
 
In celebration of Women’s History Month, TOGETHXR has partnered with the West Coast Conference to install a Little Free Library® (LFL) at its conference championship venue. The library, custom-branded with TOGETHXR and the conference logo, will be stocked with books by and about women athletes, including TOGETHXR’s new book, Play It Forward – a collection of stories highlighting the resilience, intelligence, and determination of trailblazing female athletes. 
 
The Play It Forward campaign encourages a culture of sharing and engagement by encouraging fans to “play it forward” by participating in a book swap. 
 
Fans attending games are invited to bring a book by or about women’s sports to the arena, where they can leave it in a Little Free Library as they borrow another one. 
 
WHO: TOGETHXR alongside the West Coast Conference
 
WHAT: Play It Forward book swap initiative that features a Little Free Library® (LFL) 
 
WHEN: March 6-11
 
WHERE: Credit Union 1 WCC Basketball Championship
 
West Coast Conference
March 6-11
Section 114 at Orleans Arena
Orleans Arena
Orleans Arena, 4500 W Tropicana Ave, Las Vegas, NV 89103

HOW: Fans attending games can bring a book by or about women’s sports to the arena, where they can leave it in a Little Free Library and borrow another one. 

Why It Matters:
It’s TOGETHXR’s mission to pull women athletes and women’s sports from the margins and center them with authentic and empowered storytelling. By bringing books to the heart of the biggest month in college basketball, The Play It Forward campaign fosters education, inspiration, and a deeper appreciation for the achievements of female athletes. TOGETHXR is proud to partner with these leading collegiate conferences to champion the power of women’s sports—one book at a time.
 
For more information, visit https://www.togethxr.com/pages/play-it-forward-book.