Moira Sweeney serves as the Senior Director, Social Content and Marketing. She was elevated to the new role in February of 2025.
In her new role, she will oversee all content, social media strategy, marketing, sponsorship fulfillment, branding, licensing and merchandise. She will manage a team of content creators, who will work collaboratively with our membership to execute coverage of events and share the stories from around the conference.
Sweeney will continue to work closely with the West Coast Conference’s multimedia rights partner, Van Wagner, to incorporate the Conference’s corporate partners in social strategy, with a presence on conference-owned digital platforms and robust visibility at championship events. She continues to build on the West Coast Conference’s marketing efforts with digital strategies to generate ticket sales for championship events.
Sweeney joined the West Coast Conference in 2020 as the Assistant Director of Digital Strategy and Operations. She was promoted to Director of Digital Strategy and Branding in 2022, where she added management of all branding initiatives and compliance, and game entertainment.
Prior to the West Coast Conference, Sweeney spent three years as the associate director of media relations at Holy Cross. During her time in Massachusetts, Sweeney oversaw six sports and the athletic department’s social media.
Prior to her time at Holy Cross, Sweeney served as the social media director of creative services and a media relations assistant at Providence College. She wrote and implemented an integrated marketing plan for the department across four major social media platforms, while establishing and presenting a unified and positive social media message. In addition, Sweeney served as the main contact for the Friars’ men’s soccer, women’s ice hockey and women’s volleyball teams.
Sweeney also spent time as a content producer for 401Eats, and was an intern for USA Hockey.
A 2014 Providence College graduate with a bachelor’s degree in management, Sweeney went on to earn her master’s degree in business administration from her alma mater in 2017. During her time as an undergraduate, she was the manager and intern with the women’s ice hockey program.