Mark Massari leads the conferences and national partners program for the college division of Van Wagner, including the corporate marketing and sponsorship program for the West Coast Conference. Under his leadership, the partnership has elevated the WCC’s corporate partner program to new heights, highlighted by securing the largest sponsorship in conference history—a multi-year title sponsor for the West Coast Conference Basketball Championship.
Massari’s senior-level collegiate experience includes tenures as Deputy Athletics Director at Oregon State and six years as Director of Athletics at UC Santa Barbara.
A Bay Area native, Massari also led broadcast sales for the San Francisco 49ers for three years and spent five years at the University of Miami (Fla.), directing the Hurricanes’ marketing and corporate sales program.
Massari holds a bachelor’s degree in history from Sacramento State, where he was a football letterwinner for the Hornets. He also earned a master’s degree from Duquesne University.