SAN BRUNO, Calif. – The West Coast Conference has agreed to a multi-year partnership with BSN SPORTS and NIKE. The agreement extends NIKE’s role in the West Coast Conference’s championship events, where the two organizations first began their partnership in 2018.
Both the original NIKE partnership and the new BSN SPORTS/NIKE agreement were secured by Van Wagner, which manages the West Coast Conference’s corporate sponsorships.
"We are excited to partner with BSN SPORTS and extend our longstanding relationship with Nike," said West Coast Conference Commissioner Stu Jackson. "For nearly a decade, Nike has been an outstanding partner, providing our student-athletes, coaches and institutions with the best in-class products and support. This agreement strengthens that commitment while adding the expertise and service capabilities of BSN SPORTS, ensuring our member institutions continue to benefit from industry-leading resources and apparel. We are grateful to Van Wagner for its strategic leadership and efforts in securing this multi-year partnership, which delivers significant value to the Conference and our membership."
As part of the partnership, BSN SPORTS will serve as the exclusive supplier for West Coast Conference, keeping the conference in NIKE for the future.
“The WCC has built a strong tradition of competitive excellence, with a proud basketball legacy and continued success across a wide range of sports,” said Todd Northrop, who serves as senior vice president of BSN SPORTS collegiate and pro select divisions. “We’ve seen this trajectory firsthand working with the other WCC schools we serve and are excited to help Nike and the conference celebrate every champion with the apparel and gear these incredible moments deserve.”
About West Coast Conference
The West Coast Conference, founded in 1952, is a premier NCAA Division I conference with a longstanding history of national competitive excellence and institutions of great academic distinction. Guided by its “We Rise in the West” identity, the conference is represented throughout the Western region’s largest cities with a pronounced coastal footprint. Conference membership is driven by championship ambition and core values of integrity, respect, collaboration, innovation, inclusiveness and the holistic well-being of its student-athletes. For more information, visit WCCsports.com and follow the West Coast Conference on X, Instagram, Facebook and TikTok @WCCsports.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.