SAN BRUNO - West Coast Conference Commissioner Stu Jackson has announced the appointment of Kaley Hendrick as Assistant Director, Creative Content Producer, on the Conference’s external team.
 
“We are thrilled to bring Kaley on board to boost our creative content as we continue to tell the story of the successes of our conference and of the schools that compete in the West Coast Conference,” Jackson said. “She will play a key role with increasing our visibility and driving engagement."
 
Hendrick will serve on the creative content team under Senior Director, Social Content and Marketing, Moira Sweeney, where she will contribute to the Conference’s content strategies and produce content for all external platforms along with fellow assistant director, creative content producer Japhe Pleasant. Hendrick will work collaboratively with Conference partners to develop engaging content that emphasizes the Conference’s brand and further enhances the West Coast Conference’s visibility.     
 
“We’re delighted to have Kaley join us,” Sweeney said. “Her experience in creative content will greatly benefit our team. With Kaley’s addition, we aim to deliver more innovative content across our social media platforms and continue to enhancement engagement and visibility for the conference and our membership.”
 
Hendrick joins the Conference after previously working as a social media manager at the Laxergirl Foundation in Madison, Wis., producing multi-platform content to increase the foundations’ digital viewership and engagement. She also served as the social media coordinator for her women’s lacrosse team at the University of Wisconsin-La Crosse.
 
During her collegiate tenure, Hendrick also spearheaded social media campaigns for the 2024 NCAA Division III National Wrestling Tournament, increasing follower engagement and event visibility.
 
Hendrick is a 2025 graduate of the University of Wisconsin-La Crosse, where she majored in communication with an emphasis in media studies. During her time as a student-athlete as team captain on the women’s lacrosse team, she also served on the Student Athlete Advisory Committee (SAAC) and was a member of Eagle Advocates, coordinating diversity and inclusion events for student-athletes.