SAN BRUNO, Calif. – The West Coast Conference announces a multi-year partnership with Hercules Tires, as the Official Tire of the WCC. 
 
Hercules Tires will receive significant branding and on-site activation presence during the University Credit Union WCC Men’s and Women’s Basketball Tournament March 5-10 at the Orleans Arena in Las Vegas.
 
“We are thrilled to welcome Hercules Tires to the WCC family,” said Gloria Nevarez, West Coast Conference Commissioner. “Trusted in the industry, Hercules Tires brings an established brand with a strong record of exceptional quality and customer service. The West Coast Conference and Hercules Tires were both established in 1952, and each has a long and proud history of serving its stakeholders. We believe this partnership will further enhance the visibility and brand loyalty of our Conference and Hercules Tires for years to come.”  
 
“We’re excited to enter into an official partnership with the WCC and the national platform this sponsorship gives us to grow our brand visibility by introducing it at a grassroots level to these fans,” said Joshua Simpson, Senior Vice President of Hercules Tires. “By having the ability to have an on-site presence at events throughout the year we’ll have the opportunity to create an authentic relationship and hopefully be top of mind when it’s time to make a tire purchase.”
 
As the Official Tire, Hercules Tires will also receive an integrated marketing presence throughout a full-year of assets with WCC alumni, fans, students, and employees. The 2020 University Credit Union WCC Men’s and Women’s Basketball Tournament airs on regional and national television including six games airing across ESPN’s platforms.
 
The agreement was secured by the WCC’s multi-media rights partner Van Wagner.
 
“Although Hercules Tires has been around since 1952 we are continuously working to grow brand awareness with our target audience, and felt this partnership was great way to support our initiatives,”  said Hercules Director of Marketing Nakia Medlin. “Not only do we get to engage with passionate college basketball fans during championship season this unique partnership allows us to integrate our brand and engage with these colleges and universities throughout the year to build a connection with not only the young fan base, but also alumni, faculty and the local community as well.”
 
To follow the University Credit Union WCC Men’s and Women’s Basketball Tournament, be sure to visit @WCChoops on Twitter and @WCCsports on Instagram and Facebook.
 
About West Coast Conference
Formed in 1952, The West Coast Conference was and has evolved and grown to become a bold force in NCAA Division I intercollegiate athletics, nationally recognized for its competitiveness, energy and drive. Featuring 15 conference-sponsored sports: baseball, men's and women's basketball, women’s beach volleyball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, softball, men's and women's tennis and women's volleyball, the WCC has gained unstoppable momentum with student-athletes who are relentless in their pursuit of greatness. Fiercely dedicated and highly engaged both in the classroom and on the court, these exceptional people are known for their passion and rigor. Characterized by the stability of its membership, commitment to innovation and unique emphasis on combining excellence in athletics with excellence in academics, the WCC continues to set the bar for excellence in collegiate athletics.
 
About Hercules Tires
Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.
 
Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.
 
About Van Wagner
Van Wagner, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events. www.vanwagner.com.